We never quite fit the mold, so we created our own.
This is not theDRNK brand story.
A NOTE BEFORE YOU BEGIN
Brand stories are written backwards. You take the mistakes, bad decisions, near disasters and moments of sheer luck, remove anything embarrassing, then arrange what remains into a neat little journey about vision and perseverance.
That's not what happened.
We wasted money. We sold things we loved to keep going. We made decisions we still regret. We got lucky when we had absolutely no idea what we were doing. And occasionally, against all reasonable odds, something worked.
Mishal and I agreed on almost nothing when we started.
Except one thing.
Carrying a round bottle in a laptop bag was absurd.
Everything that happened after that is the real story.
MISHAL + YASIR / CO-FOUNDERS
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